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TOP 100 Things to do in SEOUL | KOREA TRAVEL GUIDE

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Discover Seoul, South Korea, a dynamic metropolis where ancient traditions meet cutting-edge modernity. From the bustling markets and historic palaces of the north to the trendy boutiques and futuristic landscapes of the south, this guide unlocks the city's most iconic experiences and hidden gems for an unforgettable journey.

  • Myeongdong

    Immerse yourself in Seoul's vibrant shopping paradise, known for its endless cosmetics, fashion boutiques, and bustling atmosphere.

  • Myeongdong Street Food

    Experience a culinary adventure through a dazzling array of Korean street food, from savory to sweet. It's a must-try for any foodie visiting Seoul.

  • Myeongdong Kyoja

    A legendary institution famous for its perfectly chewy handmade noodles in a rich, savory broth and its iconic mandu (dumplings).

  • Jongno

    The historical heart of Seoul, blending ancient palaces and traditional crafts with modern energy and bustling markets.

  • Gyeongbokgung Palace

    The grandest of Seoul's Five Grand Palaces, offering a magnificent glimpse into Korea's royal past with its stunning architecture and vast grounds.

  • Bukchon Hanok Village

    Wander through charming narrow alleys lined with traditional Korean houses (hanoks), offering a picturesque glimpse into Seoul's past.

  • Baeknyeon Tojong Samgyetang

    Savor the ultimate comfort food: a whole young chicken stuffed with glutinous rice, ginseng, and jujubes, simmered to perfection.

  • Blue House

    The former presidential office and residence, offering a look into South Korea's modern political history and beautiful traditional architecture.

  • Gwanghwamun Square

    A wide, open plaza in the heart of Seoul, featuring iconic statues of Admiral Yi Sun-sin and King Sejong the Great, surrounded by history and culture.

  • Bada Hangadeuk

    A popular spot for delicious and generously portioned seafood dishes, specializing in fresh catches prepared with traditional Korean flavors.

  • Cheonggyecheon Stream

    A beautiful, revitalized urban stream flowing through downtown Seoul, offering a peaceful escape with walking paths, art installations, and cascading waterfalls.

  • Gwangjang Market

    One of Korea's oldest and largest traditional markets, famous for its vibrant atmosphere and incredible variety of authentic Korean street food.

  • Insadong

    A culturally rich neighborhood brimming with traditional tea houses, art galleries, craft shops, and antique stores, perfect for souvenir hunting.

  • Gaeseong Mandoo Koong

    A beloved restaurant specializing in traditional Gaeeseong-style mandu (dumplings), known for their hearty fillings and delicate wrappers.

  • Bling Box

    A trendy boutique offering a curated selection of unique accessories, jewelry, and fashion items, perfect for finding a stylish souvenir.

  • Ikseondong

    A charming and atmospheric neighborhood filled with renovated hanoks transformed into quirky cafes, vintage shops, and artisan boutiques.

  • Kafe Langsom

    A cozy and aesthetically pleasing cafe known for its delicious coffee, delectable desserts, and tranquil ambiance.

  • Jonggak Avenue of Youth

    A vibrant district known for its energetic nightlife, numerous restaurants, bars, and karaoke joints, popular with younger crowds.

  • Olive Young

    South Korea's leading health and beauty store, offering a vast selection of K-beauty products, skincare, makeup, and wellness items.

  • Gangnam

    The epitome of Seoul's modern luxury and trendsetting culture, famous for its upscale shopping, entertainment, and vibrant street life.

  • Kakao Friends Store

    A must-visit for fans of adorable characters, this store is packed with merchandise featuring the beloved Kakao Friends mascots.

  • Baekeok Hanu

    Indulge in premium Korean beef (hanu) at this renowned barbecue restaurant, known for its exceptional quality and melt-in-your-mouth texture.

  • Artbox

    A fun and quirky stationery and lifestyle store filled with colorful, creative, and often humorous items, from pens to accessories.

  • Gangnam Myeonoak

    A popular spot for authentic Korean stews and soups, offering hearty and flavorful dishes in a casual setting.

  • Underground Shopping Center

    Explore a vast network of subterranean shops offering trendy fashion, accessories, and cosmetics at affordable prices, especially in Gangnam.

  • Coex

    A massive underground complex housing a world-class aquarium, shopping mall, cinema, convention center, and the iconic Starfield Library.

  • Starfield Library

    An architectural marvel within the COEX Mall, this stunning library features towering bookshelves creating a breathtaking and serene atmosphere.

  • Baskin Robbins

    Enjoy a sweet treat at this popular ice cream chain, known for its wide array of creative flavors and fun ice cream cakes.

  • Gangnam Style Statue

    Strike a pose with the iconic 'Gangnam Style' statue, celebrating the global phenomenon and the energetic spirit of the Gangnam district.

  • Gatten Sushi

    A conveyor belt sushi restaurant offering a convenient and fun way to enjoy a variety of fresh sushi and Japanese dishes.

  • Apgujeong

    A sophisticated and trendy neighborhood in Seoul, renowned for its high-end fashion boutiques, luxury cosmetic surgery clinics, and chic cafes.

  • Whitelier

    A minimalist and elegant boutique showcasing a curated collection of contemporary fashion, accessories, and lifestyle items.

  • Haemok

    A cozy restaurant specializing in fresh, grilled seafood, offering a taste of the ocean with various fish and shellfish options.

  • Dosan Park

    A tranquil urban oasis in the heart of Apgujeong, perfect for a peaceful stroll amidst lush greenery and contemporary sculptures.

  • NUDAKE

    An avant-garde dessert and art space offering visually stunning and uniquely flavored pastries in a gallery-like setting.

  • Garosu-gil

    A charming tree-lined street in Seoul, known for its trendy boutiques, stylish cafes, art galleries, and vibrant street art.

  • Jayeon San Hwet Jib

    A traditional Korean restaurant specializing in fresh raw fish (hoe) dishes, offering a healthy and flavorful dining experience.

  • Jamsil

    A dynamic district home to iconic landmarks like Lotte World Tower and Lotte World Adventure, offering entertainment, shopping, and stunning city views.

  • Lotte World Tower

    One of the world's tallest skyscrapers, offering breathtaking panoramic views of Seoul from its observation deck, Seoul Sky.

  • Seokchon Lake

    A picturesque urban lake located at the base of Lotte World Tower, offering a serene escape with walking paths and beautiful seasonal blooms.

  • Lotte World Adventure

    An expansive indoor and outdoor theme park offering thrilling rides, parades, and entertainment for all ages.

  • Sulbing

    A popular dessert cafe chain famous for its authentic Korean shaved ice (bingsu) topped with fruits, red beans, and sweet syrups.

  • Lotte World Mall

    A premier shopping destination connected to Lotte World Tower, featuring a vast array of international and local brands, dining, and entertainment.

  • CASETiFY KOREA

    Discover a wide range of customizable phone cases and tech accessories with unique designs and collaborations.

  • Hangook ui Jib in Lotte World Mall

    Savor traditional Korean cuisine in a refined setting, offering authentic dishes made with high-quality ingredients.

  • NatGeo Korea

    Explore a store offering National Geographic-branded merchandise, including apparel, accessories, and books inspired by nature and exploration.

  • thisisneverthat

    A highly sought-after streetwear brand known for its minimalist aesthetic, quality craftsmanship, and trendy, often retro-inspired designs.

  • Virtual Reality Sports Arcade

    Step into immersive virtual worlds and experience thrilling sports simulations and games like never before.

  • Mad for Garlic

    A unique Italian restaurant chain that infuses every dish with the delightful flavor of garlic, offering a fun and tasty dining experience.

  • Lotte World Aquarium

    Discover a diverse aquatic world with thousands of marine creatures, interactive exhibits, and stunning underwater tunnels.

  • Olympic Park

    A vast green space built for the 1988 Seoul Olympics, offering expansive lawns, art installations, sports facilities, and serene walking trails.

  • Biwabyul Dakgalbi

    Savor a delicious and interactive Korean stir-fry dish made with chicken, vegetables, and spicy gochujang sauce, cooked right at your table.

  • Banpo Hangang Park

    A popular riverside park known for its stunning Moonlight Rainbow Fountain show, cycling paths, and vibrant social atmosphere.

  • Hongdae

    The epicenter of Seoul's youth culture, buzzing with indie music, street art, unique fashion boutiques, and vibrant nightlife.

  • Itaewon

    A diverse and cosmopolitan district known for its international cuisine, eclectic shopping, and vibrant nightlife, attracting a global crowd.

  • National Museum of Korea

    Explore a vast collection of Korean art and history, spanning from ancient artifacts to contemporary masterpieces.

  • Luh Luh

    A trendy spot for unique and stylish accessories, offering a curated selection of fashion items.

  • War Memorial of Korea

    A poignant museum dedicated to the Korean War and the nation's military history, featuring extensive exhibits and outdoor displays.

  • Dongdaemun

    A bustling district renowned for its late-night shopping, vibrant markets, and futuristic architecture, especially the Dongdaemun Design Plaza (DDP).

  • Dongdaemun Design Plaza (DDP)

    An iconic futuristic landmark designed by Zaha Hadid, serving as a hub for design, exhibitions, fashion shows, and cultural events.

  • Heunginjimun Gate

    Also known as Dongdaemun, this grand historical gate is one of Seoul's eight original city gates and a significant cultural landmark.

  • Dongdaemun Seonggwak Park

    A peaceful park offering panoramic city views and a section of the historic Seoul City Wall, providing a tranquil escape.

  • Neutinamu Seolleongtang

    A beloved eatery famous for its 'seolleongtang', a rich and milky bone broth soup, served with tender beef slices.

  • Ihwa Mural Village

    A charming hillside neighborhood adorned with vibrant murals and art installations, offering a colorful and unique urban art experience.

  • Mega Coffee

    A popular budget-friendly coffee chain offering a wide variety of affordable and tasty beverages.

  • Seoul Station

    A major transportation hub serving as the gateway to Seoul for high-speed KTX trains and local subways, with surrounding shopping and dining.

  • Lotteria

    South Korea's own fast-food chain, offering a taste of local flavors with burgers, fries, and unique Korean-inspired menu items.

  • Ohyang Jokbal

    A renowned restaurant specializing in 'Jokbal', braised pig's trotters, a popular Korean delicacy known for its tender texture and savory flavor.

  • Lotte Department Store

    A flagship department store offering a wide selection of luxury brands, fashion, cosmetics, and gourmet food, with excellent customer service.

  • Gajok Haeguan in the top floor of Lotte Department Store

    Enjoy a traditional Korean meal with a view at this restaurant located on the top floor of Lotte Department Store.

  • Lotte Young Plaza

    A trendy fashion hub catering to younger shoppers, featuring popular Korean brands, accessories, and the latest street style.

  • Yen Mat Seoul Bulgogi

    Savor authentic Korean Bulgogi in a cozy setting, known for its tender marinated beef and traditional preparation.

  • Myeongdong Cathedral

    A historic and architecturally stunning Catholic cathedral, offering a peaceful sanctuary amidst the bustling Myeongdong shopping district.

  • Isaac Toast

    A beloved street food chain famous for its delicious and customizable Korean-style toast sandwiches with a unique sweet and savory sauce.

  • Honey Butter Almond & Friends

    A delightful shop dedicated to a wide variety of flavored nuts and snacks, especially the popular honey butter almonds.

  • BHC Chicken

    A popular Korean fried chicken chain, famous for its crispy batter and unique flavor combinations, especially the '뿌링클' (Bburinkle) chicken.

  • Nike Seoul

    A flagship Nike store showcasing the latest athletic wear, footwear, and exclusive Seoul-themed merchandise.

  • LifeWork

    A contemporary Korean fashion brand offering stylish streetwear with a focus on comfort and unique graphic designs.

  • Wang Bi Jib

    A highly-rated Korean BBQ restaurant offering premium cuts of meat and a traditional dining experience.

  • Namdaemun Market

    Seoul's largest traditional market, bustling with vendors selling everything from clothing and accessories to household goods and local street food.

  • Tong Tong Kimbap

    A delightful spot offering 'Kimbap' (Korean seaweed rice rolls) with creative fillings and fresh ingredients.

  • Namsan Seoul Tower

    An iconic landmark offering breathtaking panoramic views of Seoul, famous for its 'love locks' and romantic atmosphere.