Explore the dynamic blend of ancient traditions and cutting-edge modernity in Seoul, South Korea. From majestic palaces and bustling markets to serene parks and vibrant shopping districts, this guide covers the city's most iconic sights and hidden gems.
K-Style Hub
A state-of-the-art visitor center where South Korea’s past, present, and future converge.
Gwanghwamun Square
A public square featuring a gleaming statue of Sejong the Great, a 15th-century Joseon-dynasty king.
Gyeongbokgung
The grandest of Seoul’s five royal palaces, a residence of Joseon Dynasty rulers that has endured fires, invasion, and wars.
Changdeokgung
A palace adjoining Changgyeongung, featuring a secret garden with a pond where kings wrote poetry.
Changgyeongung
A palace adjoining Changdeokgung, separated by a simple stone wall.
Deoksugung Palace
A palace known for its eclectic mix of buildings, including a pavilion where King Gojong enjoyed coffee.
Gyeonghuigung
A royal refuge palace in times of unrest.
Namsangol Hanok Village
A scenic and tranquil area where ancient buildings and traditions have been preserved.
Korea Furniture Museum
A museum in Seongbuk-gu displaying over 2000 pieces of Korean craftsmanship within traditional houses.
National Museum of Korea
A museum housing national treasures such as the Ten Story Pagoda and white porcelain from the Joseon era.
Namdaemun Market
Korea's largest marketplace where locals have been bargaining for over 600 years.
Myeong-dong
A shopping area with 1000 cosmetic stores visited by one million shoppers each day.
Insadong
A labyrinth of antique, curio, and craft stalls.
Dongdaemun Market
An area with 26 malls and 30,000 specialty shops offering a wide array of fashions.
Gwangjang Traditional Market
A traditional market where you can find old wares, vintage bargains, and Korean pancakes.
Noryangjin Fish Market
A fish market with 700 stalls selling, slicing, and cooking seafood.
Samseong-dong
An area in Gangnam known for its exclusive boutiques and wide boulevards, resembling Beverly Hills.
Bongeunsa Buddhist Temple
A Buddhist temple in Gangnam, offering a peaceful retreat from the city.
Olympic Park
A park featuring stadiums and museums from the 24th Summer Olympics.
Seoul Forest
A park where locals relax amid leafy glades.
Yongsan Park
A park featuring ponds and playful sculptures.
Namsan Botanical Garden
A botanical garden with winding paths through wildflowers and pine forests.
Cheonggyecheon Stream
A 7-mile corridor of serenity and creativity running through downtown Seoul.
Bukhansan National Park
A national park with granite-studded peaks, ancient temples and rushing streams.
Panmunjom
The truce village where the armistice was signed between North and South Korea in 1953.
DMZ
A 2.5-mile wide buffer zone that separates North and South Korea.
War Memorial of Korea
A place of remembrance for the Korean War, displaying machinery of war.
Banpo Bridge
A bridge that erupts in waves of water and light, where locals gather.